the straight a advanced gentle retinol serum

Regular price$125.00
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The Straight A - Advanced Gentle Retinol Serum uses Encapsulated Retinol (a derivative of Vitamin A without BHT) combined with two forms of “Phyto-Retinols” – Bakuchiol and Moth Bean Extract. 

This potent - yet gentle-acting formulation - uses the highest quality slow-release retinol, shelf-stable Vitamin C, along with Vitamin E to help brighten and reduce the appearance of hyperpigmentation.

This concentrated Retinol (Vitamin A) formulation earns an “A” for efficacy – and that is why we call it The Straight A Serum.

+ Promotes the appearance of plumper, smoother, more radiant skin
+ Helps reduce the appearance of hyperpigmentation
+ Supports healthy, nourished skin barrier function

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As part of the advanced formulation, we use a complex that is shown to increase sirtuin activity, which enhances cellular communication so cells function more efficiently.

Finally, we incorporate nutrient-dense botanicals such as Chia Seed and Buriti oil help to moisturize and nourish and achieve similar results as a Retin-A product without the associated irritation.

Skin Type
Sensitive Maturing Dry Normal Combination Oily
Full Ingredients:

Salvia Hispanica (Chia) Seed Extract, Retinol (and) Phospholipids, Rosa Canina (*Rose Hip) Seed Oil, Vigna Aconitifolia Seed (Moth Bean) Extract, Bakuchiol, Caprylic/Capric Triglyceride, Rubus Idaeus (*Raspberry) Seed Oil, Mauritia Flexuosa (Buriti) Oil, Tetrahexyldecyl Ascorbate (Vitamin C Ester), Helianthus Annuus (Sunflower) Seed Oil, Saccharomyces/Podophyllum Peltatum Ferment Filtrate, Rosa x Damascena Extract, Tocopherol (Vitamin E Non GMO), Rosemary Officinalis (Rosemary) Extract

*Certified Organic

Leaping-Bunny approved and Vegan

+ Named the Best Bakuchiol Serum by New Beauty
+ Named One of the Best Retinol Serums by Cosmopolitan
+ Tested & Reviewed by TheSkimm

+ Subscriptions can easily be skipped or canceled anytime
+ Satisfaction Guarantee. If you are unsatisfied with this product, we have a money-back guarantee in place.

real users real results

The Straight A Before and After
The Straight A Before and After
The Straight A Before and After
The Straight A Before and After
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HOW TO USE:

Use at night only. Apply a thin layer of the Advanced Gentle Retinol Treatment after cleansing and misting. Follow with an application of moisturizer as needed, such as the Super Couple Face Oil, the Supercritical Face Oil, the Advanced Response Complex, or the Super Blend Moisture Concentrate. Retinol serums should be avoided if you are pregnant or nursing. Please use sunscreen daily, as retinoid products do have exfoliating properties.

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FAQs

The Straight A stands out from typical retinol products because we've formulated it with slow-release encapsulated retinol plus two plant-based retinol alternatives – Bakuchiol and Moth Bean Extract. Unlike many retinols that can irritate your skin, The Straight A delivers powerful anti-aging benefits without compromising comfort. It's gentle enough for all skin types and free of BHT (Butylated Hydroxytoluene).

Apply in the evening after you've cleansed and toned your skin (The Optimist works perfectly for this hydrating step). Since retinol makes your skin more sensitive to sunlight, we recommend only using it at night and always wearing a good broad-spectrum SPF during the day. For even better results, try layering The Straight A with our Advanced Response Complex – they work beautifully together!

Retinol products should not be used during pregnancy or while breastfeeding. We recommend talking to your doctor about suitable alternatives for this special time in your life.

Yes. Our encapsulated retinol is extremely gentle yet incredibly effective, making it suitable for all skin types – even sensitive skin that couldn't tolerate other retinol products in the past.

You'll likely begin noticing improvements within 2-4 weeks of consistently use, if not sooner. For most dramatic results, we recommend giving it a full 8-12 weeks of regular use.