For us, formulating is not a job. It’s a relentless obsession.

We spend literally thousands of hours in our solar-powered laboratories perfecting the formulations our customers use.

We scour the planet sourcing the most efficacious ingredients - backed by third-party clinical studies. We have been known to spend years - and hundreds of iterations - perfecting a new product before we introduce it to the market.

We are laser focused on delivering unmatched results for our customers - who are always and forever at the heart of what we do. Our customers are the hero of the Maya Chia story. We know how discerning you are and the high standards you have. And we wouldn’t have it any other way.

While Chia is in our name, we don't stop at Chia seeds. We apply the same rigor in finding the highest-performing ingredients to every aspect of our formulations.

For example, Maya Chia was one of the first skincare brands to bring the powerhouse ingredient, Astaxanthin (65x stronger than Vitamin C), to the beauty market. The same is true for Azelaic Acid, Tranexamic Acid and more. These are just a few staples in our formulas that work to create category-defying skin and haircare.

Maya Chia products are formulated, produced and perfected in our solar-powered laboratories Charleston, South Carolina by our founder, Susanne Norwitz.

With every product we sell, Maya Chia gives back to the people of Central America as the Corporate Sponsor of Adopt-a-Village Guatemala.

Our ingredients

109 high-performance ingredients sourced over 40 countries across the world with approximately 35% of our raw materials with independent third-party clinical studies to back them up.

Our products are born from the highest quality natural, organic and wild crafted ingredients from conscious growers across the world.

Our products are never formulated with parabens, phthalates, and synthetic fragrances, PEGs or SLS.

Supercritical Chia Seed Oil

Chia Seeds are one of the most nutrient-dense plant sources of omega fatty acids, antioxidants and essential minerals - all factors that play a vital role for the health of your skin. The Nutritional Science Research Institute tested the nutritional value of chia seed and said it contains “the highest number of antioxidants we have ever measured” and cited chia as one of the most powerful whole food antioxidants we know.


SAKE is naturally rich in vitamins, minerals and amino acids. It softens, brightens, soothes and protects the skin. After sake brewers noticed (in the middle of the winter and harsher climates) they had smooth hands and luminous skin, they realized the truly game-changing benefits of sake.


VITAMIN C ESTER is a very stable, oil-soluble Vitamin C ester which has antioxidant activity, inhibiting lipid peroxidation. Topical use can help to relieve effects of UV exposure. Studies have shown it to clarify and brighten the skin thereby promoting a more even skin tone. Unlike ascorbic acid, it will not exfoliate or irritate skin.


SWEET LUPINE SEED EXTRACT is made from lupeol, extracted from the coatings of sweet white lupin seeds which are harvested France. It restores resiliency to help firm and smooth the appearance of the skin. Click here to read more about the impressive results for improving the appearance of elasticity and firmness in the skin conducted during in vivo testing.


ASTAXANTHIN is one of nature’s strongest antioxidants, well known in the supplement world for years but just recently used in skincare. Astaxanthin has been clinically proved to be 65x stronger than Vitamin C in combating free radicals. And yet another equally credible clinical study shows Astaxanthin has being 6,000x stronger than vitamin C in combating free radicals, 550x stronger than green tea catechins and 75x stronger than alpha lipoic acid (from clinical research by Nishida Y./2007)


COENZYME Q10 helps reduce the appearance of the depth of wrinkles and neutralize free radicals. A coenzyme is a substance that enhances or is necessary for the action of enzymes. They are generally much smaller than enzymes themselves. Coenzyme Q10 is a coenzyme vital to production of energy within cells. It is also a very powerful antioxidant or free radical scavenger. CoQ10 helps to support the body's natural defense mechanism against the damaging effects of free radicals, particularly the lipid peroxidation in skin.