Best Clean Beauty Products: Why Going Clean is Important

In the Lab

Clean beauty isn't just a trend — it's a movement. The interest in clean beauty is at an all-time high- for good reason- and shows no signs of slowing down. So, what does "clean beauty" mean exactly?

What is “Clean Beauty”? 

Clean beauty is a movement in the beauty industry that focuses on products that are free from harsh chemicals and harmful ingredients. Clean beauty is all about taking a holistic approach to your beauty routine. It's about making sure the products you use help to reduce your toxic load as much as possible.

Clean skincare products can help enhance skin health by reducing inflammation, improving hydration levels, and increasing elasticity in the outermost layer of your skin. You don't need to choose between healthy skin or effective results when choosing clean beauty products because they work together. 

The more we learn about  some of these chemicals, the more we want to avoid them — which is why clean beauty is becoming such a movement.

What are the Benefits of Clean Beauty? 

Clean beauty is about using products that are safe for the environment and good for your body, too. These days, it's not just about what goes into your body; it's also about what we put onto our bodies. We're more aware than ever before of what we eat and drink, so why shouldn't we be equally concerned about what goes onto our skin?

Clean beauty products are made without ingredients identified to be problematic with potentially adverse health consequences. We don’t believe in taking that risk, especially when the advances in clean beauty make that unnecessary. Our clean beauty skincare rivals if not exceeds our conventional counterparts in terms of efficacy. 

We are becoming more aware of the health effects of certain chemicals on our bodies and the environment. The main benefit of clean beauty is the transparency. conventional products. 

You know exactly what you're putting on your skin. Most companies’ clean beauty companies will list their ingredients right on their website or packaging so that customers can see exactly what they're putting on their bodies every day. If you're concerned about certain chemicals or fragrances in your products, you can avoid them by looking at product labels.  

What Ingredients Should You Avoid to Achieve Clean Beauty? 

Clean beauty products are defined by their ingredients. They are free from potentially harmful toxins and chemicals that can be found in conventional personal care products. Some common examples of toxic ingredients found in conventional cosmetics include: 

Parabens: Parabens are preservatives used in many cosmetic products as to prevent bacteria growth. They're commonly found on ingredient lists under names like methylparaben, ethylparaben, propylparaben, and butylparaben. Parabens mimic estrogen and have been linked to breast cancer when applied topically and absorbed by the body through the skin. 

Phthalates (DBP): Phthalates are used as plasticizers in cosmetics like nail polish and lipstick to make them more flexible or soft. Phthalates are endocrine disruptors that can interfere with testosterone and may contribute to infertility issues for both sexes. 

Petroleum-based chemicals: Found in everything from lipstick to mascara and foundation, petroleum-based chemicals can cause skin irritation, acne breakouts, respiratory problems, and even cancer over time. 

What does a Clean Beauty Routine Look Like? 

If you are looking to kickstart your experience with clean beauty, we have an assortment of clean products for you to choose from. We should mention that you don't need to start with an elaborate routine, you can start small and build from there.

You should always start your skincare routine with a good cleanser, such as The Great Cleanse - Nourishing Supercritical Cleansing Oil. This oil-based cleanser effortlessly removes the day’s makeup and impurities, while leaving the skin feeling deeply nourished and hydrated from within. 

The next best step in your routine would be incorporating a toner or hydrating mist, such as The Optimist - Hydrating Brightening Essence. It is expressly designed to work effortlessly into your regimen, combining the lightweight feel of a mist with high-performance ingredients that leave the skin appearing plumper, deeply moisturized, and more luminous. 

After toning, we recommend using any special serums you may wish to incorporate into your routine. Try the Super Lift Concentrated Vitamin C-More Serum  for an instant smoothed and tightened appearance with long-term results for the day, or for at night, the Straight A - Advanced Gentle Retinol Serum for anti-aging benefits overnight! 

Facial oil is an excellent step to incorporate in your clean beauty routine. We have a few options, one for all skin types. 

The Supercritical Omega-3 Chia Face Oil works beautifully on all skin types. The Supercritical chia seed oil is ultra-lightweight, soothing, and quickly absorbs into the skin. We call this our gateway oil and it’s best suited for people starting out with face oils. It’s a very light citrus scent.

The Super Naked Plum + Chia  Face Oil pairs ultra-lightweight, fast-absorbing Organic Chia oil with Organic Virgin Plum oil to create a powerful, nutrient-dense facial oil. Super Naked is well suited for sensitive skin or those sensitive to fragrance as it is free from essential oils. 

The Super Couple- Ultra Luxe Face Oil Serum is a multi-correctional high-performance ultra luxe face oil serum that combines astaxanthin (one of nature’s most powerful antioxidants) with chia seed oil (rich with skin-loving omega fatty acids). Astaxanthin is an anti-aging powerhouse to combat the appearance of dull, tired, aging skin. The Super Couple face oil serum is squarely targeted for people who are looking to combat the signs of aging in the most advanced way.

The next step in your routine can be an eye treatment, such as The Eye Achiever- Multi-Correctional Eye Serum. This serum is specially formulated with the delicate skin around the eyes in mind. It contains the most rejuvenating ingredients nature has to offer and even features a steel rolling ball applicator. You needn’t worry about applying this eye serum during the day as concealer glides on effortlessly on top of it.

Wrap up your nighttime routine with a deeply nourishing moisturizer such as The Advanced Response Complex- Rapid Regenerating Firming Face & Neck Moisture Cream or the Super Blend- Pressed Serum Multi-Correctional Moisture Concentrate. 

The Advanced Response Complex encourages the skin’s own response mechanisms to help regenerate, firm, brighten, smooth, and reduce the appearance of fine lines and wrinkles. This unique formulation diminishes the look of fine lines and wrinkles upon application while delivering long-term results. 

Last but not least, always finish your clean beauty daytime routine with your favorite SPF during the day to protect your skin from harmful sun exposure!  

Entering the realm of clean beauty can feel intimidating, but it doesn’t have to be. And if you have any questions, we are always here to help at