Astaxanthin is a powerhouse ingredient that has been well known (and respected) for years in the supplement world. This ingredient comes from a micro-algae plant, and is reputed to be one of nature’s strongest antioxidants, with clinical studies quoting its ability to fight free radicals (a main factor of premature aging) as 65 times stronger than Vitamin C. And yet other studies quote astaxanthin as being 6,000 times stronger than vitamin C, 550 times stronger than green tea catechins and 75 times stronger than alpha lipoic acid (from clinical research by Nishida Y./2007). You may not realize that natural astaxanthin gives salmon their pink/coral color and the muscle to swim upstream. It is also what makes flamingos pink and helps protect them from the sun. You can tell the products in our line that contain Astaxanthin as they bear the gold flower – because this ingredient deserves nothing less than a gold star, or in this case a gold flower.